Building your online universe, a place where readers, scrollers, whole hearted humans stay a whille and buy from you is what it's ALL about.

Building brick by brick is a felt experience but you get to stand back admire the work and let it WORK for you in the background too.

I see you closing one eye and not looking at the stats, playing with your kids and trying not to reply to comments.

Don't be hard on yourself - I see you - it's hard, almost impossible to unplug and switch off.

Every interaction, collaboration, piece of content, newsletter - it's all run through our human hands - we care about how it lands, what happens to it but we don't have to be slaves to algorithms or platforms.

In every online world we touch we are actually building places that work without us...

Not just one place - a set of virtual places, hotels, libraries, book shops, community gardens and gatherings that make a whole.

Tangled in metrics and shackled by rules, online creative life is polarising. Running an online business is a BEAUTIFUL but at times terrifying roller coaster.

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• It's draining and uplifting, exciting, exposing and sometimes lonely.

• It makes you face parts of yourself you thought you'd never had to face - it's a WILD ride love - I know - I'm doing it too and I built from the ground up.

• Your input does not always make for tangible output but stick with me, I've found a way...

You seek out the sparkle of course! 💫

The 'audience alchemy'

- the piece of the picture that truly connects

1. YOU and what you stand for, your beautiful words (and business) to

2. your ideal reader, listener, audience member across the internet airwaves!!

Here's the focus for the Audience Alchemy method

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All roads lead to your email list

1. Conscious SEO - We do the work that gets us and our work discovered by our right people while we're asleep on all the platforms you can (Including our long form favorites - Substack, Website and their scrollable sisters - Pinterest and Instagram).

2. Take your time back and get energy rich - No endless 24 hour instagram stories here.... we do the LONG form work first then re-purpose and distill in for our favourite short form spaces. Heck your archive is probably already a volume of books that would fill a bookcase babe - stop creating MORE!

3. Our people know who we are - We show up for our people and stitch together the whole universe of tiny lights powered by all the words people search to find us and our work.

4. We are not overwhelmed, we don't chase algorithms, we are not jealous of someone else's success - we are EMPOWERED, conscious beings building a BEAUTIFUL legacy online and gathering our best fit audience as we go.

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Let's clarify your decision making building you a set of hotels you love to stay at and a home that firmly lives off line. Your online universe works while your asleep love!

Let's get you back IN your life and off your phone knowing that everything you need for audience growth is happening without you being there - your online universe is already epic my love - cast your spells and put your wand down?

Let's cut out the unique jigsaw puzzle of what works for reaching your ideal readers, listeners and audience online so you feel accomplished and supported in your online spaces.

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Audience Alchemy - The Club and Community is a soulful audience development space and accountability community by Engagement Consultant and Mentor Claire Venus.

How does it work?

Glad you asked love?

Join us for fortnightly calls, chat threads and intel swaps on building your dream audience across multiple platforms in a joyful, sustainable way so that you can meet your goals whether that's to build your customer base, deepen your knowledge of who you are for or build your socials for a book proposal.

The magic lives in you 💫 - let's find ways for you to communicate it congruently and on your terms utilising your beautiful seasonal energy.

🌟 Launch price just £11.11 per month. Invite only 🌟

"You've been there and done it and I love your style - SO easy to listen to and learn from."

Erica

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"On the very first day, I recouped the entire cost of the course simply by implementing the changes Claire recommended in the first lesson and sending one email to my list."

Jack

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"Claire's approach to audience development is empowered, kind and calm. I have more confidence in what I have to offer and feel as though I have the tools to communicate that more effectively."

Louise

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"Claire's courses are packed with knowledge and information in a wide range of aspects, a smorgasbord of options where I pick whatever is nourishing for me now. Claire’s solid but gentle guidance is reassuring and I am convinced that I will transform my magazine into an inviting space and in a joyful and sustainable way.

Her holistic take is sustainable for the writer, inviting for the reader and promoting a steady flow of subscribers."

Josefin

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"It was so helpful to be in the group with others who are a bit further down the path from me. What I really love about working with you is how you hold us. It feels really personal and generous. I can feel the passion you have for what you do - that you genuinely love it and would be here doing it no matter what. That provides such a sense of authenticity and safety. Thank you!

I get to be paid and compensated for my work. This is one I'm still working on - and it's causing me to reconsider what I actually want to be doing - community or just creating content (I always seem to come back to the desire to create community though :) But I'm really doing a deep dive on what it would take for me to FEEL compensated for the time and effort.

I feel like you gave me permission to allow my creativity to also be a business and to take it seriously. I've been so aligned with the starving artist archetype - and you really seem to have freed yourself from it. I'm working on catching up! Thank you for holding this vibration for us all!"

Kyra

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"It's incredibly special to work with someone who is openly heart-led in her work. Claire gives us all permission to bring our whole selves into our own work, too.

Working with Claire truly is a joyful experience. Her gentle encouragement and wealth of knowledge combine to create genuine magic in her community. I have found the clarity and confidence to develop a fledgling business and feel continually inspired. Thank you, Claire, for the sparkles you scatter amongst us!"

Louise A

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"You make the work fun! I find your work really easy to follow and digest. You bring a lightness, kindness and fun to growing. It helps keep me engaging with growing and developing at my own pace.

I find I action different things at my own pace but your clear instructions and the community support really help. Thank you I appreciate all you share and post so much and the beautiful community you have grown. It speaks volumes about who you are as a person too, bright, bubbly, clear and kind. Thank you!"

Rachel

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"I love Claire's open hearted, enthusiastic and generous sharing and support. It has made me feel it is possible to achieve my goals, it has extended my goals, I've managed to get Substack Bestseller status (101 paid subs) within months of working with her, all whilst working intuitively, from the heart, with flexibility and always keeping my writing at the heart.

Claire's phrase - 'we have time' always settles me, but also, there is possibility for expansion and growth.

Your responsiveness, your way of showing your own process (something I value as a fellow Projector), your honesty and cheerleading, as well as your obvious expertise was beautiful."

Layla

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A 25+ year career in arts management and audience development before I started my own business and flew the nest of relying on grants and commissioned projects.

I raised millions of pounds of funding and travelled nationally and internationally but I got tired of egos and wanted to stay home with my family.

Here's what I'm proud of that I carved out for myself along the way...

Social media early adopter

• I love communication tools and have been brought into organisations a tonne of times to teach folks how to use them to market, self express and communicate.

Self expression and confidence building

• I've been writing a monthly newsletter since 2017.

• posting and experimenting on instagram for 10 years (yes I'm not embarrassed without a big audience.) - IG love consistency and I'm not a content machine.

Substack

• I started a Substack in 2022 and have been growing it (across multiple publications) to 19,000+ subscribers.

• being a Substack bestseller with two bestselling publications bringing in over $100k GAR.

• being a top 10 Substack publication multiple years running!

• over 100k views on Substack multiple months running.

Video and audio

• growing a monetised YouTube channel (+1500 subscribers and over 3500 monthly hours of watch time).

• training myself to talk on video and in podcasts - from cringe to confident!

• a podcast with over 95k downloads (Sparkle on Substack) - listen wherever you get your podcasts

• guesting on some of my favourite pods to listen to including The Leonie Dawson Show and Radical Disruption with Mya Nichol.

Other places and sparkle...

• over 10k pinterest views a month.

• self publishing a book every year since 2021.

• publishing a bestselling book in 2024 - 'How to Build a World Class Substack'

• Finding ways to weave creativity and wellbeing into my daily life every day. You'll find me at the spa on Fridays every week.

• Winning my mentor's affiliate sales competition for 4 years in a row with thousands of dollars of prizes and a trip to Australia!

• Being in local and national press multiple times for my projects and my work on Substack!

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