Your Substack should feel like the most powerful room you've ever walked into. Let's build that for you together?

From Festivals to £100k / USD $140k on Substack: What I Know Now That I Wish Someone Had Told Me

Six years ago I was a festivals and events producer with no online audience, no social proof of my whimsical human-first concepts and no idea if any of this would work.

In 2022 I arrived on Substack with one message; stay creative and I showed up for it consistently. I didn't call myself a Substack Consultant. I didn't call myself a Substack Strategist but I do now...

Experience compounds... I feel proud to do the work I do in the world...

From there came joyful, sustainable growth. And somewhere along the way I picked up the title of The Queen of Substack, which still makes me blush. 👸🏽

That decision to start an online business as a working mum has generated over £100,000 in revenue year on year since 2023. It's driven 19,000+ subscribers, 500+ paid members and 2k customers. I've been in the top 6 on the entire Substack platform. I co-authored the first Substack book How to Build a World Class Substack and I have a business that works while I sleep.

Here's what I know now that I wish someone had told me then.

Your Substack is not a newsletter

It's not a collection of articles either.

Your Substack is your most powerful owned business asset; a place where you build legacy, an online world inside your online universe. It's your mixed media magazine, your stage, your sales engine and your community, all on a platform nobody can take away from you.

There is no algorithm. No giant billionaire landlords. No platform pretending to be for the creator and then pulling the rug month after month.

Substack won't burn you out. You'll throw the word consistency out of your dictionary and replace it with congruence instead.

Let's face it as an elder millennial, the internet is EXHAUSTING. And we all want something that actually works with us rather than against us.

It's all completely yours. And to boot, the tech is easy to use and amazingly seamless to implement across media types.

The problem most female founders have with building a business on their terms using Substack

Most female founders I speak to have a Substack that's sitting there underperforming. The bones are good. The thinking is sharp. But the design and flow is scrappy. Yes, we were all proud of our scrapbook projects as teenagers but we want to elevate now.

Quite often the structure is scattered and it doesn't reflect the calibre of what they actually do.

Sound familiar?

What we do about it

Your Beautiful Digital Magazine on Substack: Live Build is five weeks of updated tutorials for the platform as it is right now. 💖

Three tutorials every Tuesday. One hour live with me every Wednesday. I bring twenty-five years of festivals, events and audience development into every session; editorial thinking, visual identity, publishing strategy and creative mindset all in one place.

It's a complete editorial education built around your business ecosystem.

By the end of the five week programme your Substack will be your online magazine, your stage and your sales engine if you want it to be.

Everything under one roof that you own completely:

• Newsletter, articles and blogs

• Lead generation

• Launch platform

• Community hub

• Podcast home

Ready to build something beautiful?

2026 Early bird pricing closes 25 May

I cannot wait to be live teaching this course again with YOU in June. 🏩