in time for the holiday sales & create a NEW income stream in your beautiful online business. ✨🎁 🎄🧑🏽🎄
Get your PDF book made and marketed before Christmas!!
You've known for a while now that there's a book in you... that topic you could talk about for hours, the expertise that keeps spilling over the edges of a single Substack / IG post...a topic asking for MORE.
You're longing for a place to go deeper, to let your wisdom properly shine, and to share it in a way that reaches new readers, gives them something truly valuable and brings a tangible evergreen income into your business at the same time!!! 💰
Over our 7 LIVE sessions and with my pre-recorded course tutorials, we'll take your idea from scattered notes & posts to a finished pdf book to sell to your lovely audience.
"You make the work fun Claire!" ✨
📖 Yay - Let's make books!! ✨
☎️ LIVE CALLS MONDAY 4PM UK TIME (RECORDED) & YOU CAN SEND QUESTIONS IN ADVANCE... ✨
Hi love, I'm Claire - I LOVE making pdf books for my audience. They have made me over £10k and now I've made this course and live programme so you can confidently make and sell yours too.
✨
Creatives who also write, professional women who are keen to get their words to market in their (short) timeline without the need for gatekeepers!!
People who want to write a pdf book and get it to market before Christmas - yay!!!
❄️
📖 But Claire, can I make money with an ebook?
❤️
(Evergreen just means people can buy them all year round. )
My pdf books have always been priced under £30.
BUT
All the rules are made up -
YOU can
💰 Pick your Price, Design and Delivery Method!
Sell as a 'perk' to your Substack paid subs or founding member tier.
Sell as a standalone product so easily on another platform (I'll walk you through that too)...
The sky's the limit with the creation and selling of pdf digital products.
❤️ EXAMPLE...
Look at what happens to your income when you scale your ebook to more copies sold!
🤩 ⤵️
= 20 pdf ebooks at £11 a book is £220
= 20 pdf ebooks at £22 a book is £440
= 200 pdf ebooks at £22 a book is £4400!!!
EXAMPLE
The first year I made the Substack planner pdf - I made it with 2022 calendars all over it - now I make it as a perpetual non dated companion for your Substack.
I charge £11 for it or it's free to members - people buy it all year round on my online store...
(Price is plus VAT in the UK)
Anything is possible online! Why not you and your PDF book?
I see you... you've been writing on social media and Substack for YEARS!
And I also know we need to bump it up the list and give you some space and time to get it finished...
✨🕯️ 🍂
I did too - I created my first seasonal ebook back in like 2017 and I just over thought it for ages....
I felt SICK emailing it out... I realise I had lots of self doubt to get over - I was terrified of typos or someone emailing me saying I'd got something wrong. It was an ebook about cosying into life, slowing things down I don't know why I was so scared of upsetting the internet... lol 🧌 ✨
Then in 2020, I made something another one from the framework I used in my 1-2-1 mentoring session (The Artist Boat) - it didn't take very long.
It was cute and supportive in and I made it in microsoft word, then made it into a pdf with a beautiful cover designed by an artist friend and gave it to my email audience....
It felt like such a GIFT when I saw some of them had printed it and shared it to IG stories - wow!! This really works I thought....
LET'S MAKE MORE!!!
🎁
More stories? Ok... I can keep telling them...
Let me take you back to where the IDEA for this course and live programme dropped in and WHY I want to hold your hand to get it DONE before Christmas...
I was meeting my mentor in my garden studio - it's like a womb in there - a terracotta palace.
It was 4am one summer day (she's in Australia hence the early start).
I was excited and nervous all at once... and I'd lit all the candles, some sage - it was so cosy...I checked the laptop was working... it took a minute or two for her to join and while I was waiting I was thinking... WOW it's so cosy in here - what a lovely place to write...
I was like why don't I come down here to write more often... 🤦🏽♀️ reader - I still haven't...
And then I remembered you guys and that I like company so I thought we could do it together? I'd LOVE to support you to launch a pdf book you are super proud of you can sell all year round!!!
There are two routes to creating your PDF ebook...
You've already written on Substack or IG or your blog or in your newsletter ALL year - which of those posts do you want to give more space to - edit and add into a pdf book?
You have had the idea or the collection for a while but need space to write, collect and collate it.
❤️ Let's give ENERGY to this wonderful idea and write purposefully with a deadline and create something we know our audiences will truly LOVE.
🕯️ ☕️ 👩🏽💻 📘
✨
The timeline before Christmas...
They are versatile, easy to finish, amend and to sell to your engaged audience.
If you want to write a pdf ebook but it always falls to the bottom of the to do list.
If you've made a start but can't quite finish it. If you're not sure how you'd package it, market it and sell it this is the course for you.
They make money!
Ooo and if you're not sure how long it should be - usually the book will tell you (it doesn't have to be war and peace).
What type of ebook will we make?
A PDF to sell to your audience either as part of their paid subscription on Substack OR as a separate digital product.
Hi I'm Claire
I've since made over £10,000/ $14,000 with my pdf books.
I co-wrote the very first book about Substack, How to Build a World Class Substack, which became an Amazon bestseller... so I know the joy (and the wobbles) of turning scattered ideas into something real that readers hold in their hands.
I'm an official Substack mentor and the founder of Creatively Conscious Ltd.
Since 2022 I've grown an audience of 16k readers and supported over 500 soulful women to build, grow and earn from their Substacks.
Writing a book changed my business, and an ebook can do the same for yours.
It's a beautiful, sellable body of work that gathers your readers in and adds income in a way that feels calm and sustainable.
This autumn I'd love to hold the thread while you write yours, so you can share it with the world in time for the holidays. 🪡
Special enough to print - the live programme
What kind of pdf book will you create?
When I say pdf book, we mean a beautiful digital product of pages that you design, own and sell directly to your Substack readers... think a guide, a workbook, a collection of Substack essays or poems a practical system, delivered as a gorgeous PDF.
You can even make it interactive if you like...
It could even be interactive - include links or resources, take them to listen to meditations or read other posts, watch videos - the opportunities are limitless.
nb - That's a little different from a Kindle book, which is formatted to reflow on e-readers and sold through Amazon, where you compete with millions of titles and keep a share of each sale.
📖
Selling direct means your PDF book goes straight to the readers who already know, love and trust you, at a price that honours your work (and you keep almost all of it).
It's the simplest, most joyful way to turn your words into income before the holidays, and if you'd love to bring it to Kindle or sell it as an evergreen offer in your online shop or via your social media in the new year, your finished ebook gives you the perfect foundation.
🌟 🌟 🌟 🌟 🌟
👩🏽🏫 FAQ section
You've got questions. I've got the answers.
A live course hosted right here on my website with two NEW short (10-15 min) video tutorials dropped each week - short and concise so you don't get behind.
Live zoom co-working sessions picking up on the focus for the week. Cosy candles, notebooks and me for company - let's plan it all out together. (replays are uploaded if you can't make it live and of course you don't have to come to all the sessions).
An ebook creation kit and special launch toolkit plan that overlays dates of thanksgiving and the holidays plus email and socials soulful sales templates to adapt in your voice.
A telegram chat and cheerleading group with the other participants to make sure if you get blocked you can get support. (optional)
Bespoke support to get your ebook to market. (personalised sales page review from me!)
BONUS workshops - Get Your Ebook on Amazon with Allegra Chapman (Jan) and Get Selling and Feel GREAT about it with Sara Dalrymple. (Nov)
Optional VIP upgrade - 1-2-1 consult with Claire (available at checkout)
Join us for the FIRST live cohort...I'm super excited to support you with your ebooks!
Live Zoom meet ups for 90 minutes - Your focus and time for co-writing.
We work on our pdf book projects together!
Mon 12 Oct - 4pm (UK time) - Your idea, your reader and your ebook's promise. Live feedback.
Mon 19 Oct - 4pm - Your outline and chapter map. Live feedback.
Mon 26 Oct - 4pm - Drafting begins.
Mon 2 Nov 4pm - Drafting: finding your flow + chat group open to support each other with blocks and cheerlead each other.
Mon 9 Nov - 4pm - Finishing your first draft, adding a front cover, acknowledgements and contents page.
Mon 16 Nov 4pm - Your pre-sale: pricing at pre-sale, early bird and full price, your offer and pre-sale post. (deadline and sales page review from Claire).
Mon 23 Nov- 4pm - Pre-sale launch week 🎉 print your ebooks and take photos!!
✨
ALL classes recorded - you don't have to come live... you can submit your hot seat question in advance...
📖
Then you fly solo using the following dates as markers...
Mon 23 to Wed 25 Nov: open tpre-sale to your Substack readers / wide online audience.
Thu 26 Nov: US Thanksgiving.
Fri 27 Nov: Black Friday. This is the pre-sale's big moment, with an optional Black Friday price.
Mon 30 Nov: Cyber Monday, a last-chance pre-sale day for anyone who wants it.
Tue 24 Nov to Sun 13 Dec - Edit, design the cover and lay out the ebook, using the Ebook Creation Kit.
By Mon 14 Dec - Sales page live/ pdf ebook delivered to pre-sale buyers in your timeline over the holidays!!
Deadline to send ebook links to
✅ Claire to share with her list of over 13,000 people inside of Sparkle on Substack plus back links on her website and other social channels reaching tens of thousands of people. 🌟 ✨
There are live sessions and the accompanying course materials are pre-recorded. There are two 10 minute long tutorials each week so super easy to watch and catch up if you miss a week.
❤️
If you write and you have an audience online no matter how small you can write and sell an ebook. I sold an ebook as my first digital product in 2020 and I've sold a different pdf book every year since.
No I'm not planning to but the course element will be available as a self paced product for £350 after it's run live. This is the cheapest price you'll see.
I've capped the programme at 50 as I have capacity to review 50 sales pages and I think given how folks engage with my programmes that is the right number - won't be more, might be less.
No - come to what suits you as long as you commit to writing your ebook in the timeline.
Yes sure - x 4 monthly installments are available at checkout. You are committing to the whole payment plan and you're not permitted to cancel once you've enrolled.
Yes that's my plan and yours too - there's no reason you shouldn't be ready to sell your ebook and deliver it on Substack. I'll also talk about other ways you can sell it in the course incase you want to offer it via kindle or on your website etc.
We are going to focus the creative flow via a word doc/ google doc to canva doc to pdf into our substack - you could of course make something that can be uploaded into kindle but I'm not teaching that here. I can recommend some further resources to get there.
No 12 Chapter's Club is closed permanently as I work on my space holding in service. This is a completely different offer with the only similarity being we work on creating pages of our book. Oh and with this one you'll FINISH your book!
No - you can add a front cover and back cover in google docs or word and pdf the book that way. I have canva lessons for you though because I like to use it - I'll show you 3 ways to make a beautiful pdf book including canva, google and word.
On your Substack or via your website/ social media - I'll give you the blueprint and sales email templates for all three.
If you want to make a new one in this timescale and learn how to sell it successfully to your audience with a group of people doing the same this will be GREAT for you. If you want to do it by yourself then GO for it.
You definitely could but I'm not teaching on that route.
Creatives who also write...
Artists
Academics
Writers of heart centred things
Poets ❤️
People who want to test an idea with their audience
Memoir writers
Folks who want to offer extra perks to their paid subs on Substack! 💰
Writers who want to offer a Christmas/ New Year gift to their audience. 🎁
Wellbeing enthusiasts
Business owners
Content creators
Female founders
People curious about 'low ticket' digital products and scale selling. 🎟️
Folks who want to finish a PDF book project and need support and accountability to do that.
Women who want to write BOOKS!
ANYONE who wants to try their hand at writing, designing and collating a PDF book for their audience and the guarantee to get it finished and marketed before Christmas!!!
✨ 📖
Here you go... https://www.creativelyconscious.co.uk/refundsterms
Yes ALL my courses are lifetime access. Sometimes I will put expiry on hour long classes but courses will ALWAYS be forever access!!!
"Substack has a steep learning curve for writers developing their platform, and the business side of things can be bewildering. Claire is my go-to expert for Substack. She really knows the business inside out and offers help and clarity when I need it most!"
Simon Haisell, Substack Bestseller and Author of Footnotes and Tangents on Substack.
"On the very first day, I recouped the entire cost of the course simply by implementing the changes Claire recommended in the first lesson and sending 1 email to my list."
"I love Claire's open hearted, enthusiastic and generous sharing and support around Substack. It has extended my goals, I've managed to get Bestseller status (101 paid subs) within months of working with her, all whilst working intuitively, from the heart, with flexibility and always keeping my writing at the heart."
Join Book Alchemy
"I've been overjoyed to be a Diamond Member at Sparkle on Substack, but I also snatched up Claire's book and attended the World-Class Substack workshop she ran with co-author Russell Nohelty.
Following one tip they shared led to me more than doubling paid subscribers (and my annual income from Substack) in three days!
Now let's see what happens when I read through my notes and try any of the other dozen ideas I had on just that one call. You owe it to yourself to learn from Claire if you want to build a sustainable Substack that brings you (and your readers) joy."
"I love anything and EVERYTHING Claire creates and teaches - she makes the work fun!" Rachel - The Joy Voyage.