I didn’t know what a paywall was. I didn’t pay for any newsletters. I didn’t have any money to do so.I just wanted to write away from the noise of socials and the huge thorn of imposter syndrome in my side.I wanted to reshape a new career away from what commissioners expected of me. I wanted to stop the performing and tell stories.Three people I knew paid right away.Then more came after them.

Next I imported my mailing list.Split my newsletter in two.

Tried two memberships - confused my energy and my audience so stopped one.

Realised I’d be forever evolving with my words in containers, in conversation, in energy with the people who wanted to meet me.

This year, I’ve published weekly on Sundays every single week inside of my paid newsletter.

I’ve also shown up three times a week inside my membership.

I already know I won’t do any of that next year.

Paid newsletters are such a wonderful thing to offer a more intimate audience.

Paid newsletters are value led intimate spaces for your top fans - I adore hosting mine.

I host two on Substack and my husband hosts one on Substack and one on Ghost. I've also supported clients on Beehiv and Button Down too.

I've been successful in the paid newsletter field for over three years with a modest social media audience on IG (*).

In this live class...

I'll share everything I know in this hour long class with space for your questions afterwards!

(To manage your expectations, the industry conversion rate is that an average of 3-5% of your audience will convert to paid newsletter subscribers. I've also worked with clients with percentage of conversion as high at 12%.)

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You don’t need thousands of email subscribers. IG followers or endless social media hustle to monetise your newsletter.

You can monetise today and lean in and learn as you go.

Even with a small, engaged list, you can start building income from your words and if you have a bigger following (lucky you), it will be even easier to get paid and build a recurring revenue stream.

I’m running a live class (replay included) to show you my methods for building a thriving paid newsletter.

At class, you’ll learn:

How to know if you’re ready to monetise your newsletter (hint: sooner than you think)

PLUS...

• THE HOW - The 3 proven monetisation models with paywall examples that work with paywalls on newsletters and articles online.

• YOUR EMBODIED PRICE - A simple, pressure-free way to price and position your paid tier so it's set up to grow long term as your list grows.

• THE SUSTAINABLE METHODS - How to incentivise folks to stay, how often to publish and what to write.

Here are some more stats on paid newsletters....

• The Global Daily Newsletters Market was valued at US$14.2 billion in 2024, and is projected to grow to around US$23.92 billion by 2033. CAGR ~ 6.4 %.

• Average pricing of paid newsletters is often around US$5-11/month.

(*) 4500 followers on IG, 1400 subscribers on YouTube.

New to the world of paid newsletters?

Here are some I adore...

Multi Passionate Journalistic...

• Emma Gannon's The Hyphen - 1000s of paid subscribers

Activism

• Anna Wharton's White Ink

Artists

• David Speed's Creative Rebels

• Amie McNee's Substack - free (for now)

• Cody Cook Parrot's Newsletter (monetised and moved platforms)

Feeling, exploring

• India Knight's Home

• Liz Gilbert's Letters from Love with over 200k subs.

• Jessica Rose Williams - The Simple Letter

Craft

• Louise Tilbrook's Everyday Knitter

• Elin Petronella's Follow your Gut

• Elaine Gregerson's Jumping the Shark (recommended to me)

• Illustrator's Mac Barnett and Jon Klassen and (we have Jon's picture books at home) - https://substack.com/@macandjon

Lifestyle

• Jodi Wilson's Practising Simplicity - Jodi recommended herself and I LOVE her work.

Promotion/ Business/ PR

• Lucy Wener (also membership) - Hype Yourself

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