Creatively Conscious Ltd/Evergreen - Adventures in Audio and Video on Substack

Join us! Get your podcast idea OUT in the world. 💫

Podcasting on your terms...

We have time, let me show you and help you to bring your podcast dreams to life...

  • £440 or 4 monthly payments of £110

Evergreen - Adventures in Audio and Video on Substack

  • Course

Perfectly Imperfect Podcasting? I've got you! Tutorials, tips and cheerleading to get your organised to start your first podcast/ video podcast on Substack. We cover; planning, public speaking, audio v video approaches, behind the scenes tech, enhancing audio quality, graphics, design, copy + distribution/ promotion too.

Evergreen course - join anytime.

✨ 🎙️ See you inside!

Ready to Start Your Podcast Journey?

Perfectly Imperfect Podcasting (on Substack)

I’ve got you! 

With over 10,000 loyal Substack subscribers and 60,000+ podcast downloads, I'm here to help you turn your ideas into a thriving podcast. 

As an Engagement Consultant and Substack Expert with over 20 years experience in the arts and cultural sector, I’ve helped creators like you build confidence, engage audiences, and launch publications that stand out and know what they are and who they are for.

The trick? Just start! Do it today.

Perfectly, imperfect podcasting is here!!

Join my exclusive live four-week course 'Adventures in audio and video' and learn how to:

- Overcome self-doubt and find your unique voice for audio
- Craft compelling podcast episodes and a season that connects with your audience/ new subscribers
- Launch your video/ audio podcast on Substack with step-by-step guidance
- Grow your podcast and email list using powerful engagement strategies.

- Stand out in the noise and grow a loyal fan and customer base.

Podcasting doesn’t have to be intimidating. With my proven techniques and insider tips, you’ll go from idea to launch, creating a podcast that truly resonates for you and your audience and builds a loyal community.

Start your podcast! The world is ready for your words.

You can show up to the mic feeling embodied and empowered.

Your audience is already waiting for you to take to the stage and I’ll be there with you every step of the way.

"Claire's advice and teachings have helped me grow in ways beyond the development of my magazine on Substack. As a brand builder, I took a deep dive into my messaging during my time in her course and discovered there was a lot more work to do before I hit the mark. That's what a great teacher does ... she inspires and encourages you to dig deep. She's a great listener and really cares about what's she's sharing. I highly recommend investing in her offerings and the community she has built."

Stacy

What's included?

Start anytime....

  • There are 3 x 10 minute long video tutorials with transcripts dropped each week for four weeks with easy to implement tasks and instructions.

  • I share all of the BRAND NEW podcasts launched on a page on my Substack with an audience of over 11,000 people (you have up 6 months to launch your podcast)

  • You get all my tips on Substack lives and how to repurpose your content too.

  • PLUS special bonus expert classes

"I've been a fan of Claire's work since I stumbled first stumbled across her Substack Education. I hired her as my engagement consultant and consider her as one of the top experts on building a Substack from the ground up that will fill you with joy."

Russell Nohelty, Writer MBA & The Author Stack

The course starts with understanding blocks and mindset work…

Audio can be beautiful to;

  • clear stuck emotions, understand the true nature of what we are being called to say and share in the world.

  • record and set the scene of where you are in the world - think a nature walk or a kitchen table conversion

  • bringing in guests for podcast style chats

  • reading your words aloud and giving readers the option to hear your posts and essays audio book style

  • serialise chapters/ books

I’m so proud of this course and so excited to hear more beautiful and powerful voices on Substack

"After taking Claire's Podcast course I feel ready to take the next step into creating my own podcast. She made it feel very possible and supported without apply pressure or comparison." Amy Beeson

I'm SO excited to have created this class for you...

You don't have to be perfect to start podcasting...

We all start somewhere, here's my story...

Throw back....

In 2019, I got some funding to make four podcasts. I was super passionate about the topic and terrified about the tech. The podcasts were a giggle, I uploaded them to soundcloud and that was that.

I used what I had (garage band on my mac).

Later that year I got another commission to record oral histories on a very special island.

I worked with a pro film maker on this project but he couldn't make one of the important dates. I decided just to go for it and buy the mic lots of people had recommended and record myself.

It all went well and what's more I really enjoyed leaning in and listening to stories. It was the start of something...

More on my story...

Show up and make it scrappy...

The voice note phase....

I love a whatsapp voice note, it was easy to do and stay hands free while looking after my little one, a way to feel connected with friends. I wasn't ready to make a full podcast as part of my first Substack publication (Creatively Conscious) BUT I was curious about trying a voice note.

I set myself a parameter - 11 minutes and I showed up and talked straight into the Substack recorder each month for around 8 months. People listened, they left comments, they decided to stick around, tell their friends. I now have over 3000 subscribers and a lot of that is down to people feeling connected to my story and the work I put out into the world.

It would be so lovely to work with you on your podcast-y dreams!

See you inside?

"I'm so much more relaxed"

"As a result of the course I’ve been able to confidently start my podcast. The way the course was taught made me feel more relaxed and less overwhelmed by the prospect of audio.

I feel thrilled to have done something that’s always been on my list to do, and I really feel like I’ve been able to step out of my comfort zone with Claire’s help."

Anna Rose

And then...

My story continued...

When I launched Sparkle on Substack....

It was a fully formed idea. It was a membership, a community, a podcast, a series of helpful articles about staying creative on Substack. I launched in June 2023 and that same week made my first podcast - a solo episode to connect with my audience and share what I was creating.

I have since recorded over 30 episodes of Sparkle on Substack and used a variety of methods with tech and interviewing/ publishing techniques to test what has the MOST engagement (and downloads).

FAQ section

Frequently asked questions

You've got questions, let me help?

Is this a live course or pre-recorded!

Pre-recorded. It ran live in the autumn of 2024

What will I learn?

You'll learn how to video/ audio podcast on Substack and pull your podcast through to other platforms.

Do you cover mindset!?

Yes we start there because we need to lean into any blocks to get to the fun parts of inspiration!! Then onto tech and curation, design and distribution.

"I love Claires energy and passion, not just for Substack but for creative business in general! Sessions with Claire recently have helped me get over the freeze and overwhelm of not knowing where to start, and to take small actionable steps that have made a real difference to me. It's boosted my confidence to talk about my work and myself, and helped me to describe and define my offerings more succinctly. I love every time Claire leads us in journalling prompts, it doesn't feel like being taught, it feels like being gently guided to our own inner knowing! Eternally grateful for Claires guidance and support."

"On the very first day, I recouped the entire cost of the course simply by implementing the changes Claire recommended in the first lesson and sending one email to my list." Participant in Your Beautiful Substack Magazine.

"Using audio on Substack brings 2.5 times more growth to your publication." Substack

A reminder of what's included...

In 'Perfectly, Imperfect Podcasting'

  1. 4 weeks of x 4 10 minute drip fed video tutorials covering storytelling, branding, tech, mindset, blocks, building community, video, audio and work flows.

  2. A pass to my membership to meet others on a similar journey.

"Claire offers amazing insight into how Substack works and demystified what was essentially a blank page when I opened my account. She is very responsive, and her advice is clear and no-nonsense, but at the same time applicable to different styles of writing."

I'm here for you....

If I can do anything to make your experience more accessible let me know

Just start, you never know where you'll end up...

"Claire is so generous and encouraging in what she shares. I feel inspired to create and share my podcast in 2025, which has been an idea I've had for a few years. Highly recommend anything that Claire does, as she shares in a gentle and heart-felt way."

Michelle, course participant 2024

"You are extremely knowledgable about the inner workings of Substack, and makes it super easy to navigate the whole process. You have also successfully launched a podcast yourself too and hearing all the tips and tricks you’ve gathered was very useful."

Anna Rose

Contents

WELCOME.mp4
  • 4 mins
  • 68 MB
Before we begin
    Your FREE month to Sparkle on Substack - the membership
      How to log in to see the course...
        Preview

        Mindset work...

        This is the hardest AND most important...

        I'm here for you.

        Your Podcast Dream Board
          Stepping into the podcast space.m4a
          • 4 mins
          • 3.34 MB
          Stepping into the podcast space.mp4
          • 4 mins
          • 68.7 MB
          Naming fun with chat gpt.m4a
          • 6 mins
          • 4.83 MB
          Naming fun with chat gpt.mp4
          • 6 mins
          • 47.2 MB
          Perfectly imperfect budgets.mp4
          • 12 mins
          • 71 MB
          Perfectly Imperfect Podcast Budgets.m4a
          • 12 mins
          • 10.2 MB
          Example budget - copy and make your own
            Week One - Homework (optional)

              Paid for podcast content on Substack

              Paid for podcasts on Substack
                Paid for podcasts.m4a
                • 9 mins
                • 7.81 MB
                Publishing a paid for podcast on Substack.mp4
                • 9 mins
                • 50.5 MB
                Let's compare the benefits of free/ paid for podcasts
                  Coco Moco speaks to the spotify changes
                    Coco Moco's amazon storefront for creators

                      Podcast Work Flow

                      Guest slots - Getting out of your comfort zone comfortably
                        My work flow for a podcast - pre and post recording.
                          My work flow - getting the edited podcast out and ensuring maximum traction
                            Two possible flows.mp4
                            • 13 mins
                            • 169 MB
                            Promoting on socials 1.m4a
                            • 12 mins
                            • 10.7 MB
                            PromotingonSocials1.mp4
                            • 12 mins
                            • 74 MB
                            Note on the substack social video
                              Example sponsorship ask
                                Community Match ups
                                  Say it 10 times.mp4
                                  • 6 mins
                                  • 90.5 MB
                                  Say it 10 times.m4a
                                  • 6 mins
                                  • 4.84 MB
                                  Week Two - Homework (optional)

                                    Video or Video/ Audio ⭐️

                                    Links to my 4 piece simple set up
                                      Time to make a podcast in Substack.mp4
                                      • 3 mins
                                      • 9.86 MB
                                      Time to make a podcast in substack.m4a
                                      • 3 mins
                                      • 2.33 MB
                                      Canva 1.mp4
                                      • 13 mins
                                      • 89.9 MB
                                      Canva1.m4a
                                      • 13 mins
                                      • 11.1 MB
                                      Canva2.mp4
                                      • 9 mins
                                      • 105 MB
                                      Canva2.m4a
                                      • 9 mins
                                      • 7.83 MB
                                      Tutorial - Posting Video on Substack
                                        More video resources
                                          Mic set up.m4a
                                          • 7 mins
                                          • 6.03 MB
                                          Mic set up.mp4
                                          • 7 mins
                                          • 85.9 MB
                                          Why to use Substack video (if you can)

                                            Tech

                                            Fool proof recording
                                              Cast Magic, chat gpt and substack transcription.mp4
                                              • 10 mins
                                              • 67.5 MB
                                              Systems for booking guests.mp4
                                              • 6 mins
                                              • 24.1 MB
                                              Systems for booking guests.m4a
                                              • 6 mins
                                              • 4.92 MB
                                              Showing you how to make an audio post in substack.mp4
                                              • 7 mins
                                              • 30.1 MB
                                              Showing you how to make an audio post in Substack.m4a
                                              • 7 mins
                                              • 5.94 MB
                                              Guest interview with pro film maker Jason Thompson.m4a
                                              • 23 mins
                                              • 20.4 MB
                                              Guest Interview with pro film maker Jason Thompson.mp4
                                              • 23 mins
                                              • 249 MB
                                              Example invite letter to guests
                                                How to put your podcast on Apple Podcasts
                                                  Edits
                                                    Editing Software...
                                                      Garage band lesson plan from my editor

                                                        Examples of good podcast websites / charts / public speaking links for further research

                                                        Creative Rebells
                                                          Emma Gannon as a guest
                                                            Emma Gannon as a Ted x speaker "at the expense of my real life"
                                                              Brene Brown on Vulnerability
                                                                Amy Cuddy - ted talk on body language
                                                                  Viv Groskop - How to Own the Room
                                                                    Tiffany Hann - Raise your Hand Say Yes!
                                                                      Easy Content
                                                                        Loved this interview from Cody Cook Parrot
                                                                          Loved this interview from Cody Cook Parrot
                                                                            Loved this interview from Cody Cook Parrot
                                                                              Loved this interview from Cody Cook Parrot

                                                                                Catching up week...

                                                                                Now that we're in the flow, what do you want to circle back to?

                                                                                ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ - The importance of reviews, recommendations, your community...

                                                                                  Wrapping up Strong...

                                                                                  Your intro and outro with music.m4a
                                                                                  • 9 mins
                                                                                  • 7.42 MB
                                                                                  Your intro and outro with music.mp4
                                                                                  • 9 mins
                                                                                  • 155 MB
                                                                                  How does your Podcast jigsaw puzzle fit together...
                                                                                    Jason Thompson audio specialist and video-grpaher interview
                                                                                      Using music libraries and licensing stuff
                                                                                        Leonie Dawson - evening vibes interview
                                                                                          Blindspots
                                                                                            Home work.... Testing your podcast ideas on a wide section of your audience ... then ignoring most of them...

                                                                                              Celebrating you...

                                                                                              Toni and Tanya and the apple podcast chart.m4a
                                                                                              • 8 mins
                                                                                              • 4.24 MB
                                                                                              Toni and Tanya and the apple podcast chart.mp4
                                                                                              • 8 mins
                                                                                              • 62.8 MB
                                                                                              Well done.m4a
                                                                                              • 3 mins
                                                                                              • 1.73 MB
                                                                                              Well done.mp4
                                                                                              • 3 mins
                                                                                              • 41.1 MB

                                                                                              BONUS - Guest pieces/ further advice

                                                                                              In this section, you can listen to hear other people's processes to help your journey.

                                                                                              Incase you missed it - Audio for Connection and Paid Subscriber Growth with Lindsay Johnstone
                                                                                                Preview
                                                                                                Interview with Hannah Harvey on workflow.mp4
                                                                                                • 23 mins
                                                                                                • 165 MB
                                                                                                Interview with Lindsey Johnstone on audio for connection
                                                                                                  Claire and Megan Moran - full un-edited recording for context of recording set up.mp4
                                                                                                  • (1h 16m 40s)
                                                                                                  • 671 MB
                                                                                                  Final podcast with Megan Moran
                                                                                                    Podcast with Apple #1 David Spped
                                                                                                      BONUS CLASS - The Reframe with Claire
                                                                                                        Meet your first 3 paid subscribers on Substack
                                                                                                          Interview Cody Cook Parrot

                                                                                                            Substack Live

                                                                                                            Substack live is currently only available to 'bestselling' Substack writers with a check mark (Nov 2024). A bestseller can invite another non-bestseller to 'go live'

                                                                                                            Going Live - what I've learnt so far...

                                                                                                              Join us in Adventures in Audio and Video on Substack

                                                                                                              Hi, I'm Claire. I'm an Engagement Consultant and Mentor and I started my journey with Substack in 2022. I've built my audience to 15k readers across two publications, work with over 500 members and I'm so excited to share more with you. Come join us.

                                                                                                              Creatively Conscious


                                                                                                              Claire Venus

                                                                                                              Creative Consultant, writer and Mentor