Do you want to build your email list on Substack?
Building my list has given me the deepest connection to others across the world. It's been a beautiful experience & actually 🤫 quite easy!
Let's make it fit into our small business eco system and have a lovely time in the process. I'll share how I grew doubled my mailing list in 6months on Substack, the impact it's having on my creativity & my business.
NB - this video workshop was recorded after the live version of the workshop because technology failed me that day!
Why Grow on Substack?
Short video intro to why I have found it so easy to grow my mailing list from within the Substack network.
After YEARS of having a mailing list and it growing slowly I realised actually all the time on social media had made me crave something else - long form content and a deeper connection.
Growth and growth of connection
£50 or two monthly payments of £25
This is a screen shot from the back office of my mailing list on Substack - you can clearly see the arc of subscriber growth since Feb 2023...
I'm not 'in it' as a numbers game but in order to grow creative confidence we NEED feedback from our communities and Substack has it in droves!
Where are you spending your time online?
I get it - there are so many portals, so much calling out our name but actually we've been doing this a long time - we CAN get more strategic. Where do you want to be for connection? For entertainment? For your business? Are all those places the same?
one of the things we're hard wired for as humans is connection. During the pandemic we had that in droves on the internet.
We saw how magical it could be to feel connected at a deeper level online and in our communities IRL
I've been running with that intent for this last year as I've pulled back from social media and built my email list.
Mailing List Magic - Workshop and Masterclass
In this 45 minute masterclass I'll teach you EVERYthing I know about building your list and why it's become so important to me. My 10 year plan includes email and it's that precious and important to me now - I couldn't be as clear on whether I'll still be sticking around on socials - how about you?
Choosing or moving platforms, how much to email, what open rates mean, how to develop and better harness connection - it's all here.
Make it work for you
We all have different goals and different amounts of time when it comes to building our lists. For me it's LESS about the numbers but more about the depth of connection and whether the folks signed up want to buy into what I have to say (and sell).
Can you tell me 10 things you saw on social media this week?
Emails are more memorable - they get read, shared and thought about. They can drive customers and community into other places and OFF the addicting platforms social media create.
77% of marketers have seen an increase in email engagement over the last 12 months. (Not another State of Marketing)
Frequently asked questions
Let me know if you have other question, I'd be happy to answer them...
Do I already need a mailing list or mailing list service set up?
No - I use Substack and Mailchimp - if you have one already that's great if you don't then this recording will walk you through how to use Substack as your mailing list provider.
Can you teach me how to grow my subscribers?
That's the plan!
How much time does it take to build your list?
I grew my list from 0-350 from 2017 - 2022. From Oct 2022 to now it's more than doubled. It's less about time and more about consistent activity and strategy - we'll make one together in the class!
Ah not email too - can't I just do social media?
The whole reason I build my list is because social media doesn't work for me in developing deep connection with new people quickly. It takes time to build connection on social media, it also takes time to build 'sales relationships' with your audience.
You absolutely can bolster your content eco system with social media and grow on there but look at this for a comparison...
From 3200 instagram followers my story views get around 150 views.
In 4 hours of posting one of my emails (on Substack) 500 people had read it and 60 had downloaded the audio and it drove 9 new subscribers. The reach speaks for itself.
Need more evidence - most of my journal sales in 2021 came from mentioning it on instagram and then emailing the list of people who said they were interested - they bought straight from the email on pre-order.
Make it memorable!
42% of people are more likely to find email more memorable than social media.
71% are more likely to trust the advertising email they receive direct into their inboxes
Email marketing stats (2023)
There are 4 billion daily email users.
37% of brands are increasing their email budget.
A majority of marketers using email leverage mobile-friendly emails as part of their marketing strategy.
Subscriber segmentation is the most effective email marketing campaign strategy.
33% of marketers send weekly emails and 26% send emails multiple times per month.
77% of marketers have seen an increase in email engagement over the last 12 months.
Smartphone users prefer to receive brand communications via email.
Testing your emails leads to higher Return On Investment.
Not another 'thing' to do...
Email has COMPLETELY changed the way I share and show up for my business online in less than a year - let me share the clarity it's brought and help you build a strategy that works for you now and in the long term.
My FREE Creativity Mentoring resources and workshops help you find space, time and freedom in your planning
Get clear on
-your numbers so you can confidently spend money in the ways that feel good to you
-how to best use the pockets of time you have to sustainably grow.
-any self limiting beliefs & those lil gremlins that nag you!
And use your unique creativity to tune into your subconscious through journalling.
