TWO LIVE MASTERCLASSES & 4 CO-WORKING SESSIONS
We run from 10th - 24th November and wrap up just in time for your Black Friday sales.
Dates and Times
Thursday 13 November - 5-6pm - Masterclass - The Four Types of Sale you want to run between November and January
Monday 17 November - 3pm - 4.30pm - Masterclass - Your Substack Flywheel for Sales on and off Substack!
Co-working - Tuesday & Thurs - 2pm-3pm (on zoom)
Also includes - 30 Day Sparkle on Substack Membership Pass and bonus systems and tech class
you if...
You want ultimate clarity on how your business, content and offer suite fit WITH your Substack publication.
You run a business and/or you've been on Substack at least 6 months and want to get MORE business savvy with how it works inside of your wider online eco-system.
You're a creative business owner and you're passionate about the platform and making it work with your online business eco-system (website/ blog)
PLUS your content eco system (social media; Instagram, Threads, X, BlueSky, Pinterest, YouTube etc.)
Writers/ creators who want to GROW consciously, joyfully and sustainably and make the most of this incredible period of organic growth on Substack whilst staying savvy and measured about their other content creation and audience funnelling methods...
✨
Join us.
Tired of spinning all of the plates and wondering how to make sense of your online business and audience development system with Substack? I've got you!!
A container for business development and Substack growth
You get;
A Course - An evergreen self guided 4 WEEK course of the IMPORTANT stuff for growth and development on the Substack platform with simple tutorials/ prompts to set your Substack up for success.
✔️ A Free 30 Day Pass inside of my membership Sparkle on Substack with access to over 450 posts, tutorials and a supportive community
✨ A digital Substack planner to print to map out your visions and reflect on your journey so far and pen your course corrects.
✔️ Supportive tutorials for your Substack success in a way that is RIGHT for you and your business.
✨
You don't need to waste time figuring out how Substack fits, duplicating content across different platforms.
I will get straight to the heart of what you can use the platform to do whether that's for video/ podcasting/ blog/ mailing list growth/ lead generation/ depth of relationship and how to share and duplicate that in other online spaces....
💫
The Business of your Substack Course Overview
Week 1: MASTER THE CORRECT SET UP 👩🏽💻
The correct set-up is super important. You'll learn which category to choose and why, how to optimise and set up your bio, your about page, your hero post and the flow in which to set up your publication so you are ready to post and grow.
Week 2: GROW 🌱
Joyful growth lessons.
How Substack fits in your wider online eco-system, how to manage making sure your posts and content is optimized and seen inside and outside of Substack.
Week 3: GET PAID - The Business of your Substack💰
Understand about being Paid on Substack and using Substack as a low ticket offer, lead magnet/funnel for other projects, workshops, courses and products.
Get savvy with the maths using my Substack calculator to make sure the offer you set up is long term sustainable
Learn how to use the founding member tier and utilise 'lifetime memberships' to maximise income earning potential and ensuring it fits tactically with the other offers in your business eco-system.
Week 4: IMPLEMENT AND REALISE ✨
Goal Setting, content plans and calendars for the next year.
You own your set up and get the tools and confidence to pause, pivot, increase prices and more.
Set up your SOPS
Set up your workflows
"Substack has a steep learning curve for writers developing their platform, and the business side of things can be bewildering. Claire is my go-to expert for Substack. She really knows the business inside out and offers help and clarity when I need it most!"
Simon Haisell, Substack Bestseller and Creator of Footnotes and Tangents membership
A cosy course created by a like-minded business owner? Come join us...
Let's make a clear plan for growth targetted just for you.
Expand and grow your Substack and content eco-system with me. Get clear on how your online presence fits together.
The Business of your Substack has four pillars of education and is designed with you in mind.
Knowing Substack inside out and having supported hundreds of clients who own business I know the model/s that work on the platform and how to utilise it to grow.
✨
It takes what I know about business and what I've mastered about Substack and combines the two.
You'll see the potential for business development growth and better understand how to connect your Substack publication/ podcast/ newsletter/ articles into your eco-system outside of it.
You'll create space to trim down your business and content systems and master a weekly flow that works for you.
You'll better understand how to utilise call to actions, filter your subscribers and implement the tools Substack give us to convert free subs to customers or paid subscribers in less time.
You'll understand how to connect Substack with your other lists (flo desk, kit, mailer lite etc) off platform to ensure everything works seamlessly.
“Before working with Claire, I felt completely lost on Substack. The tech side overwhelmed me, I didn’t know what I wanted to be known for, and I had no idea how to share my voice in a way that felt safe or authentic. A friend recommended Claire, and from our very first call I felt held, understood, and encouraged to be myself.
Through her mentoring, Substack Masterclasses, and homepage design sessions, Claire gave me permission to go at my own pace and to be proud of what I’m creating. Something truly clicked when she reminded me that I can’t connect with readers if I’m constantly hiding. That shift changed everything — I now engage with my audience openly and feel confident sharing the value of my work.
Without even trying to ‘grow’, one of my recent posts brought in 260 new subscribers, 2 paid members, and over 600 likes — proof of how powerful authenticity can be when guided with the right support.
Claire helped me find my voice, understand my boundaries, and realise that being authentic doesn’t mean sharing everything — it means showing up truthfully and sustainably. I’ve now left my NHS job and creating on Substack is my full-time work.
If you’re on the fence about working with Claire, don’t hesitate. Investing in her isn’t just an investment in your Substack — it’s an investment in yourself as a creator. She’s nurturing, knowledgeable, kind, and genuinely The Queen of Substack.”
"I'd like to share my experience with the Business of Your Substack. I was hoping for clarity and a more organized format for my Substack strategy. I was thrilled with what I took away because it has guided me every day since.
The insights Claire shares each and every time she explains something are so useful for understanding the context of how things work on Substack.
Looking at my Substack as a Business with its own needs was a big shift for me. Loved this experience."
Vanessa
“I first discovered Claire through her Sparkle Substack and her joyful, genuinely sparkly energy immediately drew me in. She shares so much wisdom about growing a Substack in a way that feels aligned with your vision, values, and natural energy — no pressure, just clarity and kindness.
Before working with Claire, I was struggling to find the right balance between generosity and monetisation — wanting to give freely but also honour my time and effort. Through her Mini-Mind, Audience Alchemy Challenge, and Business Course, Claire helped me see that I could build a sustainable Substack and business that still felt joyful and true to myself.
The biggest shift for me was seeing how Claire models boundaries and alignment. Her approach gave me permission to stay true to my own pace and vision, while still being strategic and brave. During the Mini-Mind and her follow-up audit, everything came into focus — how to integrate my Substack and my wider business in a way that worked for me.
The results have been incredible. Based on Claire’s guidance, I grew my paid subscribers and launched my first Mobility Reset program — 18 people signed up in the first week, with almost no advertising. That simply wouldn’t have happened without her encouragement and strategic insight.
I’m more confident in my writing, my marketing, and my ability to make offers. I’ve revised my About page, run a Flash Sale, and started sharing more of myself online — but always with healthy boundaries. Claire’s honesty about her own business journey has been inspiring and grounding.
Working with her has given me the confidence to build a business that brings me joy and allows space for my life — something I now know is entirely possible.
If you’re considering working with Claire, do it. She’s knowledgeable, honest, and joyful — she overdelivers, and she genuinely cares. Deciding to work with her was one of the best decisions I’ve made since starting on Substack.”
Hi, I'm Claire - it's wonderful to meet you.
Since I launched a Substack publication in 2022, wonderful things have happened.
My annual income has more than trippled. I had my very first $100k year in 2024
I have over 16k subscribers (readers), over 500 members and customers/ clients from all over the world
My connection with what's possible on Substack fuels my business decisions
I LOVE running my membership and deeply connect to being in service for my community
I'm an amazon bestseller for my book 'How to Build a World Class Substack'
I take regular time off through the week to take care of my wellbeing and make space for holidays to put the internet down!
Farrah Storr, Head of UK Parnerships and ex editor of Elle Magazine
"On the very first day, I recouped the entire cost of the course simply by implementing the changes Claire recommended in the first lesson and sending 1 email to my list."
"I love Claire's open hearted, enthusiastic and generous sharing and support around Substack. It has extended my goals, I've managed to get Bestseller status (101 paid subs) within months of working with her, all whilst working intuitively, from the heart, with flexibility and always keeping my writing at the heart."
"I've been overjoyed to be a Diamond Member at Sparkle on Substack, but I also snatched up Claire's book and attended the World-Class Substack workshop she ran with co-author Russell Nohelty.
Following one tip they shared led to me more than doubling paid subscribers (and my annual income from Substack) in three days!
Now let's see what happens when I read through my notes and try any of the other dozen ideas I had on just that one call. You owe it to yourself to learn from Claire if you want to build a sustainable Substack that brings you (and your readers) joy."
FAQ
If there's anything you need to know please do reach out via email...
It would be my honour to support you.
The self paced business course. The course gives you advanced Substack mastery not available anywhere else in my offer suite. It has the filter of holding your WHOLE business with Substack as your online home along with your website.
Yes if you are taking part with a live mastermind or minimind cohort. You also have the option to purchase Diamond Membership for access to me and live hot seat coaching groups.
Yes, available on the payment page.
You'll guide yourself through a course that solidifies your business and embeds Substack with it.
This means you'll get ultimate clarity on how all parts of your online eco-system work together and how to set up and start growing your Substack.
Yes if you are on a growth package with me that's all good. They get spots in the Sparkle on Substack membership too. If you need a VA you work with to have access to the course too that's fine with me.
My membership is open all year round for annual subscribers and opens 3 times a year for Diamond members. Check out Sparkle on Substack for more.
I also run two other live courses each year and you can buy my evergreen courses and classes.
Yes it's a business expense (check with your accountant if you're not sure).
It's 'lifetime' access.
ONLY If you join my membership or take part as part of a mini mind/ mastermind group or if you're a member over at Sparkle on Substack. Please email if you're unsure.
Let me take you back to 2024
I set a goal to grow my paid subscribers in a way that didn't burn me out heading toward $50k GAR, 10k subs and work on consistent 25k views. As you'll see I soon surpassed that leaning into experiments and focussing on targeting my ideal client avatar. I wanted a top 10 spot on the leaderboard as I could see that was within reach...
⭐️
We don't have to be for everyone and do everything, we just need to know who we are for... So who is your work for? Who needs to read it? Who wants to pay for it?
And look what happened... that's 100k+ views for the last three months of 2025. I can't wait to work with you on your goals....
ooo also I made it my mission to understand how the leaderboard positions worked so I could get higher up. I'll teach you everything I know.
Substack isn't like other platforms...
And you have to set it up properly for growth... you need to know what fuels the engine and what invites folks in as you're busy building your business or chilling with a cuppa.
Supercharge your growth engine....we'll make sure Substack understands what you are here to do.
Want to reach folks across the globe - let me teach you how!
⭐️ I'm a Top 10 Substack Publication! Dec, 2024 ⭐️
Forever a paper planner... I have some journalling and digital tools for you to use inside the course.